Attribution

How Fundor records that a user, team, lead or application came from you.

Every record you create through the API is stamped with your partner account and your externalRef:

Record	Attributed when
User	You create it with POST /users
Team	A coach you onboarded creates it, or you call POST /teams
Lead	You submit it with POST /leads
Lead (hosted link)	A customer fills in the hosted referral page of an athlete you signed up
Application	You submit it with POST /coach-applications or /partner-applications/*

Fundor’s lead reports and its call-center records show the source of each lead: submitted by your API, or through one of your athletes’ links.

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First channel wins

If a person already had a Fundor account before you linked it (see Account linking), the account stays attributed to wherever it came from first. Fundor still records that you linked it, and the account is usable by you from then on.

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externalRef

Use a stable ID from your own system, unique per record type. It lets you match Fundor records to yours and makes retries safe: the same externalRef never creates a second record.